GetCampaignsParams

Returns campaigns parameters.

A GetCampaignsParams (Live) version of this method exists.

Restrictions

Alert

The method returns only campaigns with the "Text & Image Ads" type. To work with campaigns of all types, use the Campaigns service in API version 5. Learn more about campaign types...

Input data

The structure of input data in JSON format is shown below.

{
   "method": "GetCampaignsParams",
   "param": {
      /* CampaignIDSInfo */
      "CampaignIDS": [
         (int)
         ...
      ]
   }
}

The parameters are described below.

Parameter

Description

Required

CampaignIDSInfo object

CampaignIDS

Array of campaign IDs whose parameters are to be retrieved (no more than 100 IDs).

Yes

Output data

The method returns an array of CampaignInfo objects. Each object contains parameters of one campaign. The structure of output data in JSON format is shown below.

{
   "data": [
      {  /* CampaignInfo */
         "Login": (string),
         "CampaignID": (int),
         "Name": (string),
         "FIO": (string),
         "StartDate": (date),
         "Sum": (float),
         "Rest": (float),
         "Shows": (int),
         "Clicks": (int),
         "Strategy": {
            /* CampaignStrategy */
            "StrategyName": (string),
            "MaxPrice": (float),
            "AveragePrice": (float),
            "WeeklySumLimit": (float),
            "ClicksPerWeek": (int)
         },
         "SmsNotification": {
            /* SmsNotificationInfo */
            "MetricaSms": (string),
            "ModerateResultSms": (string),
            "MoneyInSms": (string),
            "MoneyOutSms": (string),
            "SmsTimeFrom": (string),
            "SmsTimeTo": (string)
         },
         "EmailNotification": {
            /* EmailNotificationInfo */
            "Email": (string),
            "SendWarn": (string),
            "WarnPlaceInterval": (int),
            "MoneyWarningValue": (int),
            "SendAccNews": (string)
         },
         "StatusBehavior": (string),
         "Status": (string),
         "TimeTarget": {
            /* TimeTargetInfo */
            "ShowOnHolidays": (string),
            "HolidayShowFrom": (int),
            "HolidayShowTo": (int),
            "DaysHours": [
               {  /* TimeTargetItem */
                  "Hours": [
                     (int)
                     ...
                  ],
                  "Days": [
                     (int)
                     ...
                  ]
               }
               ...
            ],
            "TimeZone": (string)
         },
         "StatusContextStop": (string),
         "ContextLimit": (string),
         "ContextLimitSum": (int),
         "ContextPricePercent": (int),
         "AutoOptimization": (string),
         "StatusMetricaControl": (string),
         "DisabledDomains": (string),
         "DisabledIps": (string),
         "StatusOpenStat": (string),
         "ConsiderTimeTarget": (string),
         "ManagerName": (string),
         "AgencyName": (string),
         "StatusShow": (string),
         "StatusArchive": (string),
         "StatusActivating": (string),
         "StatusModerate": (string),
         "IsActive": (string),
         "MinusKeywords": [
            (string)
            ...
         ],
         "AddRelevantPhrases": (string),
         "RelevantPhrasesBudgetLimit": (int),
         "SumAvailableForTransfer": (float)
      }
      ...
   ]
}

The parameters are described below.

Parameter

Description

CampaignInfo object

Login

Login of the campaign owner (Yandex user login on whose behalf the advertising campaign is conducted).

When creating a campaign, direct advertisers specify their own Yandex login, advertising agencies specify their client's login. When retrieving campaign parameters, the login of the advertiser's main representative is returned.

CampaignID

Campaign ID.

To create a campaign, set to 0; to change parameters of an existing campaign, specify its ID.

Name

Campaign name.

FIO

First and last name of the campaign owner.

StartDate

Start of ad display, YYYY-MM-DD. If not specified, the campaign creation date is used.

The date can be in the future. In this case, ad display starts when the specified date arrives, if the moderator has approved the ads and funds have been deposited to the campaign balance.

ManagerName

Name of the personal manager at Yandex. Filled in automatically for campaigns serviced by a personal manager.

AgencyName

Name of the advertising agency. Filled in automatically if the campaign creator is an agency.

Strategy

Defines the display strategy on search. Contains a CampaignStrategy object with strategy parameters.

SmsNotification

SmsNotificationInfo object with SMS notification sending parameters.

To receive notifications, you need to subscribe to them (see help section ). The phone number for sending is taken from the user's personal data (see help section ).

EmailNotification

EmailNotificationInfo object with email notification sending parameters.

TimeTarget

TimeTargetInfo object with time targeting parameters.

AutoOptimization

Enable of keywords — Yes/No. Default value — No.

DisabledIps

List of IP addresses to which ads should not be shown. Addresses are specified separated by commas, for example 127.0.0.1,127.0.0.2

ConsiderTimeTarget

Calculate display position prices without considering bids in stopped competitor ads (stopped according to schedule) — Yes/No. Default value — No (all ads are considered).

MinusKeywords

Array of negative keywords common to all keywords in the campaign.

A negative keyword should be specified without a minus before the first word.

No more than 7 words in a negative keyword. Length of each word — no more than 35 characters. Total length of negative keywords in the array — 20000 characters. The "!" or "+" operator before a word is not counted in the total length.

AddRelevantPhrases

Add to ads — Yes/No.

RelevantPhrasesBudgetLimit

Maximum percentage of budget spent on clicks on . Value is a multiple of ten: 10, 20, ..., 100. Default value — 100.

StatusBehavior

Enable — Yes/No. Default value — Yes.

StatusMetricaControl

Stop display when the advertiser's website is unavailable — Yes/No. Unavailability is detected based on monitoring results conducted by Direct.

StatusContextStop

Do not use in the Yandex Advertising Network keywords disabled on search for low CTR — Yes/No. Default value — No (when disabled on search, the keyword continues to be used in the Yandex Advertising Network).

Alert

This parameter is no longer relevant for new keywords, since keywords are no longer disabled for low CTR.

StatusOpenStat

When transitioning to the advertiser's website, add a tag in OpenStat format to the URL — Yes/No. Default value — No.

SumAvailableForTransfer

Amount available for transfer using the TransferMoney method. May be less than the campaign balance.

Returned only if the advertiser does not have a shared account enabled.

Yandex Advertising Network

ContextPricePercent

Maximum bid in the Yandex Advertising Network as a percentage of the search bid. Value is a multiple of ten: 10, 20... 100. Default value — 100.

ContextLimit

Budget limit for ad display in the Yandex Advertising Network:

  • Default — budget not limited (default value);
  • Limited — budget limited by the value of the ContextLimitSum parameter.

ContextLimitSum

Maximum percentage of budget for ad display in the Yandex Advertising Network. Value must be a multiple of ten or equal to zero: 0, 10, 20... 100.

With a value of 0, display in the Advertising Network is disabled. Default value NULL does not impose a budget limit, which is equivalent to Default in the ContextLimit parameter.

DisabledDomains

List of placements where ads should not be shown:

  • domain names of websites;
  • mobile application identifiers (bundle ID for iOS, package name for Android);
  • names of external networks (SSP).

No more than 1000 placements. Values are specified separated by commas, for example site.ru,ru.example.app.

Campaign state

IsActive

Campaign is active, ads are being shown — Yes/No.

Activity means the state of the campaign in which ad display is turned on and off automatically — according to time targeting settings or depending on the campaign balance. Campaign inactivity means that ad display is blocked and cannot be enabled automatically.

Status

Campaign status, for example: "Impressions on", "Awaiting payment", "Under moderation", "Stopped", "Impressions on. Activation in progress", "Campaign archived" and others.

StatusShow

Campaign ad display enabled — Yes/No. Enabling and disabling is performed by the StopCampaign and ResumeCampaign methods.

Display permission at the campaign level does not mean that ads are actually being shown. Other conditions must also be met: sufficient balance, campaign and ads checked by moderator, display at ad level is enabled (ResumeBanners method). Actual display corresponds to the value Yes in the IsActive parameter.

StatusArchive

Campaign archiving state:

  • Yes — campaign placed in archive;
  • No — campaign not in archive;
  • Pending — campaign is being moved to archive or returned from archive.

Moving to archive is performed using the ArchiveCampaign method. The UnArchiveCampaign method is used to return from archive.

StatusActivating

Campaign activation state:

  • Yes — activated;
  • Pending — activation pending.

StatusModerate

Moderator check result:

  • Yes — moderator approved at least one ad;
  • No — moderator rejected all ads;
  • New — ads were not submitted for review (campaign status "Draft");
  • Pending — review in progress.

The ModerateBanners method is used to submit for review.

Statistics

Sum

If the advertiser has a shared account enabled — amount of funds spent over the entire lifetime of the campaign.

If shared account is not enabled — amount of funds credited to the campaign balance during its lifetime.

Rest

Current shared account balance + refund amount to the campaign (if the advertiser has a shared account enabled) or current campaign balance (if shared account is not enabled).

Note

The refund amount for clicks recognized by the system as fraudulent or erroneous can only be spent within the same campaign.

Shows

Number of impressions during the campaign lifetime.

Clicks

Number of clicks during the campaign lifetime.

CampaignStrategy object

StrategyName

Name of the .

Manual strategies:

  • HighestPosition — "Highest available position" strategy;
  • LowestCost — "Display in block at minimum price" strategy;
  • LowestCostPremium — "Display in block at minimum price" strategy, but ads are shown only in Premium placement;

Automatic strategies:

  • WeeklyBudget — "Weekly budget" automatic strategy (required parameter WeeklySumLimit, optional MaxPrice);
  • WeeklyPacketOfClicks — "Weekly packet of clicks" automatic strategy (required parameter ClicksPerWeek, optional MaxPrice or AveragePrice);
  • AverageClickPrice — "Average click price" automatic strategy (required parameter AveragePrice, optional WeeklySumLimit).

Two more manual strategies can be specified, but parameter configuration for them is not available through the API (only through the web interface):

  • NoPremiumPosition — "Display below search results" strategy;
  • IndependentControl — "Independent control for different types of placements" strategy.

The last two strategies are configured through the Direct web interface. However, the name of any of them may be present in the response of the GetCampaignsParams method and submitted as input to the method. In this case, the API does not change the strategy parameters set through the web interface.

WeeklySumLimit

Maximum weekly budget for the WeeklyBudget strategy. Can also be specified for the AverageClickPrice strategy.

ClicksPerWeek

Number of clicks per week for the WeeklyPacketOfClicks strategy.

AveragePrice

Average bid for the AverageClickPrice strategy. Can also be specified for the WeeklyPacketOfClicks strategy.

MaxPrice

Maximum bid. Can be specified for WeeklyBudget, CPAOptimizer and WeeklyPacketOfClicks strategies.

SmsNotificationInfo object

MetricaSms

Notify website monitoring results based on Yandex Metrica data — Yes/No.

ModerateResultSms

Notify ad moderation results — Yes/No.

MoneyInSms

Notify funds credited to campaign balance — Yes/No. Default value — No.

If the client has a shared account enabled, the value of the corresponding shared account parameter is returned.

MoneyOutSms

Notify funds exhausted on campaign balance — Yes/No. Default value — No.

If the client has a shared account enabled, the value of the corresponding shared account parameter is returned.

SmsTimeFrom

Time from which SMS about campaign-related events may be sent. Specified in HH:MM format, minutes are specified in multiples of 15 (0, 15, 30, 45). For example, "19:45".

SmsTimeTo

Time until which SMS about campaign-related events may be sent. Specified in HH:MM format, minutes are specified in multiples of 15 (0, 15, 30, 45). For example, "19:45".

EmailNotificationInfo object

SendWarn

Send email notifications — Yes/No. Default value — No.

Email

Email address for sending notifications about campaign-related events.

WarnPlaceInterval

Ad position check frequency — 15, 30 or 60 minutes.

A notification is sent if the ad has moved to a lower position than the one provided by the bid at the time it was set.

MoneyWarningValue

Minimum balance at which a notification is sent when decreased to this level. Specified as a percentage of the last payment amount. Default value — 20.

If the client has a shared account enabled, the value of the corresponding shared account parameter is returned.

SendAccNews

Notify campaign-related events — Yes/No. Specified for campaigns serviced by a personal manager at Yandex. Default value — No.

TimeTargetInfo object

ShowOnHolidays

Show ads on public holidays — Yes/No (regular Saturdays and Sundays are not included in these days). Default value — Yes.

HolidayShowFrom

Hour from which ads are shown on public holidays. If the parameter is absent, display follows the schedule from the DaysHours parameter.

HolidayShowTo

Hour until which ads are shown on public holidays. If the parameter is absent, display follows the schedule from the DaysHours parameter.

DaysHours

Array of TimeTargetItem objects defining the display schedule (time targeting).

TimeZone

Time zone at the location of the advertising campaign owner. The list of time zones can be obtained using the GetTimeZones method.

TimeTargetItem object

Hours

Array of integers from 0 to 23. Number 0 corresponds to the time interval from 00:00 to 00:59 inclusive, number 1 — from 01:00 to 01:59 inclusive, and so on.

Default value — array of numbers from 0 to 23 corresponds to a full day.

Days

Array of integers from 1 to 7. Number 1 corresponds to Monday, number 7 — to Sunday. On the specified days, ads are shown according to the value of the Hours parameter.

Default value — array of numbers from 1 to 7 corresponds to a full week.

Input data examples

Python

{
   'CampaignIDS': [1327944, 1327974]
}

PHP

array(
   'CampaignIDS' => array(1327944, 1327974)
)

Perl

{
   'CampaignIDS' => [1327944, 1327974]
}