---
metadata:
  - name: generator
    content: Diplodoc Platform v5.66.1
alternate:
  - https://yandex.com/support/partner/en/messengers/analytics.md
  - https://yandex.com/support/partner/ru/messengers/analytics.md
  - https://yandex.com/support/partner/tr/messengers/analytics.md
  - https://yandex.com/support/partner/uz/messengers/analytics.md
  - href: https://yandex.com/support/partner/en/messengers/analytics.md
    type: text/markdown
    title: Markdown version
  - href: https://yandex.com/support/partner/en/llms.txt?revision=r22046297
    rel: describedby
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/partner/en/llms.txt?revision=r22046297

# Analytics

[//]: # (Эта страница переводится также на узбекский – uz и турецкий — tr.)

There are two ways to analyze channels in the Yandex Advertising Network:

  - Standard reports in the **Statistics** tab. These reports show you the essential metrics for ads placed via the Yandex Advertising Network.
  
  - Advanced analytics on the **About channel** page. These provide in-depth data on your audience (gender, age, geography) and ad performance (ERR, reach). To access them, open the **Ads in messaging apps** tab and click **About channel** under the channel name.


{% note tip %}

You can access analytics directly using the guide below, or use our Telegram bot. Go to [https://t.me/yandex_ads_helper_bot](https://t.me/yandex_ads_helper_bot) and select commands to analyze your audience and view channel statistics.

{% endnote %}

{% list tabs %}

- Standard reports

  A detailed report with ad statistics is available in the [Statistics](https://partner.yandex.com/v2/statistics/constructor/) tab of the Yandex Advertising Network interface. 
  
  To build an ad report:

  1. Select the report dates.

  1. Filter statistics by channel in one of the following ways:
     - In the **+ Filters** field, add **Site / App** and enter the channel ID.
     - In the **+ Filters** field, add **App name / Site name** and enter the channel name.

     {% note tip %}

     To view summary statistics for multiple channels, find the **+ Filters** field and select **Resource type** → **Telegram (MAX)**.

     {% endnote %}

  1. Add dimensions — for example, by day or by channel name/ID.

  1. Select the required metrics. You can track all key performance metrics for ads:
     - Queries
     - Served impressions
     - [Viewable impressions / Impressions](*Viewable-impressions)
     - Match rate
     - Fill rate
     - [Show rate (viewable) / Show rate](*Show-rate)
     - Revenue
     - [CPMV / eCPM](*CPMV-eCPM)
     - Viewable impressions (Yandex Direct)
    
      {% note info %}

      The number of requests and served impressions depends on whether dimensions are used:

      - No dimensions: the report shows all banner requests, including repeated ones (for example, if the selected banner didn't meet display criteria).

      - With dimensions: the report data is grouped, as only one request and one served impression are counted for each post.

      For a more accurate analysis, use the **Post ID** or **Post title** dimensions.

      {% endnote %}

  1. Click **Create report**.

- Advanced analytics

  To access advanced analytics, go to [Ads in messengers](https://partner.yandex.ru/v2/telegram/) and click **About channel** under the channel name.

  The **About channel** page contains advanced analytics on the audience, content, and ad metrics obtained from public Telegram and MAX sources, as well as Yandex and Yandex Advertising Network big data. This information helps you:

    - Study the channel's audience profile, taking into account the gender, age, and location of your subscribers. 

    - Improve the content quality by analyzing the audience and key content metrics, such as reach of your original posts and engagement rate by reach ([ERR](*err)).

    - Evaluate ad performance and use data to collaborate with advertisers in direct sales.

  You can export data as an image by clicking **Share** and then use it for presentations for potential advertisers or as the channel's business card. To do this:

    1. Select the metrics that you want to export.
    1. Make sure they appear correctly in the preview.
    1. Click **Download** to download a PNG image to your device.

  #### Analysis sections

  - **Summary**: General information about your channel by key metrics: channel age, subscriber count, average reach of original and ad posts, engagement rate by reach (ERR), as well as [CTR](*ctr), [fill rate](*fill-rate), and revenue. 
  
  - **Audience**: Subscriber growth trends and audience breakdown by gender, age, and location.
 
  - **Content**: Engagement rate by reach (ERR) and average reach of the non-ad content.

  - **Advertising**: Evolution of your ad metrics over time, including [CTR](*ctr), [fill rate](*fill-rate), and revenue from ads placed via the Yandex Advertising Network.
  
  The summary page displays data for the past month. In other sections, you can view analytical data for a week, month, or year, or choose any date range you want with the calendar.


{% endlist %}

<!-- source: en/_includes/feedback-forms/common-buttons.md -->
## Contact support {#contact-support}




<details>
    <summary class="button">Write to WhatsApp</summary>
    <div class="container-gallery">
        <table>
            <td width="200px"><img src="https://yastatic.net/s3/doc-binary/src/support/partner/ru/files/qr-code-en-whatsapp.svg" style="width: 200px; display: block;"/>
            </td>
            <td style="padding-top: 30px;">
                <p><b>Scan the QR code.</b></p>
                <p>WhatsApp is a third-party channel for communication with Yandex. We do not control and are not liable for how WhatsApp stores your data and chat history. Please keep this in mind when choosing WhatsApp to contact support.</p>
            </td>
        </table>
    </div>
    <div class="container-gallery-mobile">
        <p>WhatsApp is a third-party channel for communication with Yandex. We do not control and are not liable for how WhatsApp stores your data and chat history. Please keep this in mind when choosing WhatsApp to contact support.</p>
        <a href="https://wa.me/74952583554?utm_source=yan&utm_medium=help&utm_campaign=en" style="display: block; text-align: left; margin-left: 18px; color: #5889FF;">Go to WhatsApp</a>
    </div>
</details>

<details>
    <summary class="button">Write to Telegram</summary>
    <div class="container-gallery">
        <table>
            <td width="200px"><img src="https://yastatic.net/s3/doc-binary/src/support/partner/ru/files/qr-code-en-telegram.svg" style="width: 200px; display: block;"/>
            </td>
            <td style="padding-top: 30px;">
                <p><b>Scan the QR code.</b></p>
                <p>Telegram is a third-party channel for communication with Yandex. We do not control and are not liable for how Telegram stores your data and chat history. Please keep this in mind when choosing Telegram to contact support.</p>
            </td>
        </table>
    </div>
    <div class="container-gallery-mobile">
        <p>Telegram is a third-party channel for communication with Yandex. We do not control and are not liable for how Telegram stores your data and chat history. Please keep this in mind when choosing Telegram to contact support.</p>
        <a href="http://t.me/YanSupport_Bot" style="display: block; text-align: left; margin-left: 18px; color: #5889FF;">Go to Telegram</a>
    </div>
</details> 

<a href="https://yandex.ru/chat?context=%7B%22entrypoint%22%3A%22%7B%5C%22entrypoint%5C%22%3A%5C%22help%5C%22%2C%5C%22a_pagename%5C%22%3A%5C%22partner-en%5C%22%7D%22%7D#/user/00155607-f40f-9af8-7910-84a29fd95914" target="_blank" rel="noreferrer"> <!--ссылка, куда ведет кнопка. Если внутренняя ссылка, пишем без .md и .html --> 
  <span class="button">Write to chat</span> <!--текст на кнопке--> 
</a>


<a href="https://forms.yandex.com/surveys/10014803/?lang=en"> <!--ссылка, куда ведет кнопка. Если внутренняя ссылка, пишем без .md и .html --> 
  <span class="button">Send an email</span> <!--текст на кнопке--> 
</a>



<!-- source: en/_includes/feedback-forms/button-style.md -->

<!-- endsource: en/_includes/feedback-forms/button-style.md -->

<div width="100%" align="center"> 
<br><br>
You can also go to
<br><br>

[![](https://yastatic.net/s3/doc-binary/src/support/mobile-ads/en/logo/rsya.svg)](https://partner.yandex.com)

</div>

<div><br><br></div>
<div class="page-container" style="padding: 0;">
  <div class="column">
      <p style="font-size: large;">Useful links</p>
      <ul>
         <li><a href="https://yandex.ru/legal/partner/" target="_blank">Rules of participation</a></li>
         <li><a href="https://yandex.ru/legal/yan_service_offer/?lang=en" target="_blank">Yandex Advertising Network Terms of Offer</a></li>
      </ul>
  </div>   
</div>
<div><br><br></div>


<!-- endsource: en/_includes/feedback-forms/common-buttons.md -->

[*CPMV-eCPM]: For ads in messaging apps, there's no distinction between impressions and viewable impressions.

[*ctr]: Click-through rate of an ad post, which is the percentage of subscribers who click ads.

[*err]: Engagement rate by reach (ERR), which is the percentage of subscribers who read posts, including within the first 24 hours.

[*fill-rate]: Fill rate of ad slots with ads from the Yandex Advertising Network.

[*Show-rate]: For ads in messaging apps, there's no distinction between impressions and viewable impressions.

[*Viewable-impressions]: For ads in messaging apps, there's no distinction between impressions and viewable impressions.