GetCampaignParams

Returns campaign parameters.

A GetCampaignParams (Live) version of this method exists.

Restrictions

Alert

The method returns only campaigns with the "Text & Image Ads" type. To work with campaigns of all types, use the Campaigns service in API version 5. Learn more about campaign types...

Input data

The structure of input data in JSON format is shown below.

{
   "method": "GetCampaignParams",
   "param": {
      /* CampaignIDInfo */
      "CampaignID": (int)
   }
}

The parameters are described below.

Parameter

Description

Required

CampaignIDInfo object

CampaignID

ID of the campaign whose parameters are to be retrieved.

Yes

Output data

The method returns a CampaignInfo object containing campaign parameters. The structure of output data in JSON format is shown below.

{
   "data": {
      /* CampaignInfo */
      "Login": (string),
      "CampaignID": (int),
      "Name": (string),
      "FIO": (string),
      "StartDate": (date),
      "Sum": (float),
      "Rest": (float),
      "Shows": (int),
      "Clicks": (int),
      "Strategy": {
         /* CampaignStrategy */
         "MaxPrice": (float),
         "AveragePrice": (float),
         "WeeklySumLimit": (float),
         "ClicksPerWeek": (int),
         "StrategyName": (string)
      },
      "SmsNotification": {
         /* SmsNotificationInfo */
         "MetricaSms": (string),
         "ModerateResultSms": (string),
         "MoneyInSms": (string),
         "MoneyOutSms": (string),
         "SmsTimeFrom": (string),
         "SmsTimeTo": (string)
      },
      "EmailNotification": {
         /* EmailNotificationInfo */
         "Email": (string),
         "WarnPlaceInterval": (int),
         "MoneyWarningValue": (int),
         "SendAccNews": (string),
         "SendWarn": (string)
      },
      "StatusBehavior": (string),
      "Status": (string),
      "TimeTarget": {
         /* TimeTargetInfo */
         "ShowOnHolidays": (string),
         "HolidayShowFrom": (int),
         "HolidayShowTo": (int),
         "DaysHours": [
            {  /* TimeTargetItem */
               "Hours": [
                  (int)
                  ...
               ],
               "Days": [
                  (int)
                  ...
               ]
            }
            ...
         ],
         "TimeZone": (string)
      },
      "StatusContextStop": (string),
      "ContextLimit": (string),
      "ContextLimitSum": (int),
      "ContextPricePercent": (int),
      "AutoOptimization": (string),
      "StatusMetricaControl": (string),
      "DisabledDomains": (string),
      "DisabledIps": (string),
      "StatusOpenStat": (string),
      "ConsiderTimeTarget": (string),
      "ManagerName": (string),
      "AgencyName": (string),
      "StatusShow": (string),
      "StatusArchive": (string),
      "StatusActivating": (string),
      "StatusModerate": (string),
      "IsActive": (string),
      "MinusKeywords": [
         (string)
         ...
      ],
      "AddRelevantPhrases": (string),
      "RelevantPhrasesBudgetLimit": (int),
      "SumAvailableForTransfer": (float)
   }
}

The parameters are described below.

Parameter

Description

CampaignInfo object

Login

Login of the campaign owner (the Yandex user login on whose behalf the advertising campaign is run).

When creating a campaign, direct advertisers specify their own Yandex login, while advertising agencies specify their client's login. When retrieving campaign parameters, the login of the advertiser's main representative is returned.

CampaignID

Campaign ID.

Set to 0 to create a campaign; to change the parameters of an existing campaign, specify its ID.

Name

Campaign name.

FIO

First and last name of the campaign owner.

StartDate

Start of ad serving, YYYY-MM-DD. If not set, the campaign creation date is used.

The date can be in the future. In this case, ad serving starts when the specified date arrives, provided that the moderator has approved the ads and funds have been deposited to the campaign balance.

ManagerName

Name of the personal manager at Yandex. Filled in automatically for campaigns serviced by a personal manager.

AgencyName

Name of the advertising agency. Filled in automatically if the campaign was created by an agency.

Strategy

Defines the ad serving strategy on search. Contains a CampaignStrategy object with strategy parameters.

SmsNotification

SmsNotificationInfo object with SMS notification sending parameters.

To receive notifications, you need to subscribe to them (see the Help section ). The phone number for sending is taken from the user's personal data (see the Help section ).

EmailNotification

EmailNotificationInfo object with email notification sending parameters.

TimeTarget

TimeTargetInfo object with time targeting parameters.

AutoOptimization

Enable for keywords — Yes/No. Default value — No.

DisabledIps

List of IP addresses to which ads should not be served. Addresses are separated by commas, for example, 127.0.0.1,127.0.0.2

ConsiderTimeTarget

Calculate position prices without taking into account the bids of competitors' stopped ads (stopped according to the schedule) — Yes/No. Default value — No (all ads are taken into account).

MinusKeywords

Array of negative keywords shared by all keywords in the campaign.

A negative keyword should be specified without a minus sign before the first word.

No more than 7 words per negative keyword. Each word can be up to 35 characters long. The total length of negative keywords in the array is 20,000 characters. The “!” or “+” operator before a word is not counted in the total length.

AddRelevantPhrases

Add to ads — Yes/No.

RelevantPhrasesBudgetLimit

Maximum percentage of the budget spent on clicks for . The value is a multiple of ten: 10, 20, ..., 100. Default value — 100.

StatusBehavior

Enable — Yes/No. Default value — Yes.

StatusMetricaControl

Stop ad serving when the advertiser's website is unavailable — Yes/No. Unavailability is detected based on monitoring performed by Yandex Direct.

StatusContextStop

Do not use in the Yandex Advertising Network the keywords that were disabled on search due to low CTR — Yes/No. Default value — No (when disabled on search, the keyword continues to be used in the Yandex Advertising Network).

Alert

This parameter is no longer relevant for new keywords, since keywords are no longer disabled for low CTR.

StatusOpenStat

When going to the advertiser's website, add an OpenStat tag to the URL — Yes/No. Default value — No.

SumAvailableForTransfer

Amount available for transfer using the TransferMoney method. May be less than the campaign balance.

Returned only if the shared account is not enabled for the advertiser.

Yandex Advertising Network

ContextPricePercent

Maximum bid in the Yandex Advertising Network as a percentage of the search bid. The value is a multiple of ten: 10, 20... 100. Default value — 100.

ContextLimit

Budget limit for ad serving in the Yandex Advertising Network:

  • Default — the budget is not limited (default value);
  • Limited — the budget is limited by the value of the ContextLimitSum parameter.

ContextLimitSum

Maximum percentage of the budget for ad serving in the Yandex Advertising Network. The value must be a multiple of ten or equal to zero: 0, 10, 20... 100.

With a value of 0, serving in the Yandex Advertising Network is disabled. The default value NULL does not impose a budget limit, which is equivalent to Default in the ContextLimit parameter.

DisabledDomains

List of placements where ads should not be served:

  • website domain names;
  • mobile app IDs (bundle ID for iOS, package name for Android);
  • external network names (SSPs).

No more than 1000 placements. Values are separated by commas, for example, site.ru,ru.example.app.

Campaign status

IsActive

The campaign is active and ads are being served — Yes/No.

Activity means the state of a campaign in which ad serving is enabled and disabled automatically — in accordance with the time targeting settings or depending on the campaign balance. Campaign inactivity means that ad serving is blocked and cannot be enabled automatically.

Status

Campaign status, for example: “Impressions on”, “Awaiting payment”, “Under moderation”, “Stopped”, “Impressions on. Activation in progress”, “Campaign archived”, and others.

StatusShow

Ad serving for the campaign is enabled — Yes/No. Enabling and disabling is performed using the StopCampaign and ResumeCampaign methods.

Enabling serving at the campaign level does not mean that ads are actually being served. For this, other conditions must also be met: sufficient balance, the campaign and ads have been approved by the moderator, serving is enabled at the ad level (the ResumeBanners method). Actual serving corresponds to the value Yes in the IsActive parameter.

StatusArchive

Campaign archiving status:

  • Yes — the campaign is archived;
  • No — the campaign is not archived;
  • Pending — the campaign is being moved to or restored from the archive.

Archiving is performed using the ArchiveCampaign method. The UnArchiveCampaign method is used to restore the campaign from the archive.

StatusActivating

Campaign activation status:

  • Yes — activated;
  • Pending — activation pending.

StatusModerate

Moderator review result:

  • Yes — the moderator approved at least one ad;
  • No — the moderator rejected all ads;
  • New — the ads have not been submitted for review (campaign status “Draft”);
  • Pending — review in progress.

The ModerateBanners method is used to submit ads for review.

Statistics

Sum

If the advertiser has a shared account enabled — the total amount of funds spent during the entire lifetime of the campaign.

If the shared account is not enabled — the amount of funds deposited to the campaign balance during its lifetime.

Rest

Current shared account balance + the amount returned to the campaign (if the advertiser has a shared account enabled), or the current campaign balance (if the shared account is not enabled).

Note

The amount refunded for clicks recognized by the system as fraudulent or erroneous can only be spent within the same campaign.

Shows

Number of impressions during the entire lifetime of the campaign.

Clicks

Number of clicks during the entire lifetime of the campaign.

CampaignStrategy object

StrategyName

Name of the .

Manual strategies:

  • HighestPosition — “Highest available position” strategy;
  • LowestCost — “Cheapest position in ad block” strategy;
  • LowestCostPremium — “Cheapest position in ad block” strategy, but ads are only served in Premium placement;

Automatic strategies:

  • WeeklyBudget — “Weekly budget” automatic strategy (required parameter WeeklySumLimit, optional MaxPrice);
  • WeeklyPacketOfClicks — “Weekly click package” automatic strategy (required parameter ClicksPerWeek, optional MaxPrice or AveragePrice);
  • AverageClickPrice — “Average CPC” automatic strategy (required parameter AveragePrice, optional WeeklySumLimit).

Two more manual strategies can be specified, but parameter configuration for them is not available through the API (only through the web interface):

  • NoPremiumPosition — “Impressions below search results” strategy;
  • IndependentControl — “Independent control for different types of placements” strategy.

The last two strategies are configured through the Yandex Direct web interface. However, the name of any of them may be present in the response of the GetCampaignsParams method and submitted as input to the method. In this case, the API does not change the strategy parameters set through the web interface.

WeeklySumLimit

Maximum weekly budget for the WeeklyBudget strategy. Can also be set for the AverageClickPrice strategy.

ClicksPerWeek

Number of clicks per week for the WeeklyPacketOfClicks strategy.

AveragePrice

Average bid for the AverageClickPrice strategy. Can also be set for the WeeklyPacketOfClicks strategy.

MaxPrice

Maximum bid. Can be set for the WeeklyBudget, CPAOptimizer, and WeeklyPacketOfClicks strategies.

SmsNotificationInfo object

MetricaSms

Report website monitoring results based on Yandex Metrica data — Yes/No.

ModerateResultSms

Report ad moderation results — Yes/No.

MoneyInSms

Notify about funds deposited to the campaign balance — Yes/No. Default value — No.

If the client has a shared account enabled, the value of the corresponding shared account parameter is returned.

MoneyOutSms

Notify when funds on the campaign balance run out — Yes/No. Default value — No.

If the client has a shared account enabled, the value of the corresponding shared account parameter is returned.

SmsTimeFrom

Time from which SMS messages about campaign-related events are allowed to be sent. Specified in the HH:MM format, minutes are set in multiples of 15 (0, 15, 30, 45). For example, “19:45”.

SmsTimeTo

Time until which SMS messages about campaign-related events are allowed to be sent. Specified in the HH:MM format, minutes are set in multiples of 15 (0, 15, 30, 45). For example, “19:45”.

EmailNotificationInfo object

SendWarn

Send email notifications — Yes/No. Default value — No.

Email

Email address for sending notifications about campaign-related events.

WarnPlaceInterval

Frequency of checking the ad's position — 15, 30, or 60 minutes.

A notification is sent if the ad has moved to a lower position than the one provided by the bid at the time it was set.

MoneyWarningValue

Minimum balance at which a notification is sent when reached. Set as a percentage of the last payment amount. Default value — 20.

If the client has a shared account enabled, the value of the corresponding shared account parameter is returned.

SendAccNews

Notify about campaign-related events — Yes/No. Set for campaigns serviced by a personal manager at Yandex. Default value — No.

TimeTargetInfo object

ShowOnHolidays

Serve ads on public holidays — Yes/No (regular Saturdays and Sundays are not included). Default value — Yes.

HolidayShowFrom

Hour from which ads are served on public holidays. If the parameter is absent, serving follows the schedule from the DaysHours parameter.

HolidayShowTo

Hour until which ads are served on public holidays. If the parameter is absent, serving follows the schedule from the DaysHours parameter.

DaysHours

Array of TimeTargetItem objects defining the serving schedule (time targeting).

TimeZone

Time zone of the advertising campaign owner's location. The list of time zones can be retrieved using the GetTimeZones method.

TimeTargetItem object

Hours

Array of integers from 0 to 23. The number 0 corresponds to the time interval from 00:00 to 00:59 inclusive, the number 1 — from 01:00 to 01:59 inclusive, and so on.

Default value — an array of numbers from 0 to 23 corresponds to a full day.

Days

Array of integers from 1 to 7. The number 1 corresponds to Monday, the number 7 — to Sunday. On the specified days, ads are served according to the value of the Hours parameter.

Default value — an array of numbers from 1 to 7 corresponds to a full week.

Input data examples

Python

{
   'CampaignID': 1327944
}

PHP

array(
   'CampaignID' =1327944
)

Perl

{
   'CampaignID' =1327944
}