---
metadata:
  - name: generator
    content: Diplodoc Platform v5.70.0
alternate:
  - https://yandex.com.tr/support/direct/en/efficiency/improve-your-ads.md
  - https://yandex.com.tr/support/direct/ru/efficiency/improve-your-ads.md
  - https://yandex.com.tr/support/direct/tr/efficiency/improve-your-ads.md
  - https://yandex.com.tr/support/direct/zh/efficiency/improve-your-ads.md
  - href: https://yandex.com.tr/support/direct/en/efficiency/improve-your-ads.md
    type: text/markdown
    title: Markdown version
  - href: https://yandex.com.tr/support/direct/en/llms.txt?revision=r22103639
    rel: describedby
title: Managing ad elements — Yandex Direct
description: 'How to improve your ads: write compelling titles and texts, add images, videos, a carousel, an action button, prices, sitelinks, and callouts. How the Smart Design technology works in the Yandex Advertising Network.'
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com.tr/support/direct/en/llms.txt?revision=r22103639


# Managing ad elements

Creating high-quality ads helps you attract your target audience and save your budget. These ads get more traffic at lower prices. Manage your ad elements:

- Write compelling [titles and ad texts](https://yandex.com.tr/support/direct/en/efficiency/text-and-title.md).

- Add [images](https://yandex.com.tr/support/direct/en/efficiency/images.md) and [videos](https://yandex.com.tr/support/direct/en/efficiency/video.md) to your ads.

- Enable the image [carousel](https://yandex.com.tr/support/direct/en/efficiency/carousel.md).

- Set up an [action button](https://yandex.com.tr/support/direct/en/efficiency/button.md).

- Also add [prices](https://yandex.com.tr/support/direct/en/efficiency/price.md).

- Use [Sitelinks](https://yandex.com.tr/support/direct/en/efficiency/quick-links.md) to provide shortcuts to important information on your site.

- Set up a [display link](https://yandex.com.tr/support/direct/en/efficiency/display-link.md)

- Describe features and advantages using [callouts](https://yandex.com.tr/support/direct/en/efficiency/callout.md);

- Configure your ads to show [data from external sources](https://yandex.com.tr/support/direct/en/efficiency/enrich-ads-with-third-party-data.md).




_The ad elements on the image link to the Help sections where you can learn more about using them._


<div  class="doc-c-imagemaps__image">

![](../_assets/add-image2-en.png =400x){.border-yes}

<a class="doc-c-imagemaps__shape" title="Фавиконка" href="https://yandex.ru/support/direct/en/troubleshooting/shows#favicon" style="top: 19px; left: 20px; height: 30px; width: 29px;"></a>
<a class="doc-c-imagemaps__shape" title="Что лучше указать в заголовках объявления" href="https://yandex.ru/support/direct/en/efficiency/text-and-title" style="top: 23px; left: 47px; height: 25px; width: 411px;"></a>
<a class="doc-c-imagemaps__shape" title="Страница перехода" href="https://yandex.ru/support/direct/en/efficiency/display-link" style="top: 52px; left: 47px; height: 20px; width: 302px;"></a>
<a class="doc-c-imagemaps__shape" title="Опишите свое предложение" href="https://yandex.ru/support/direct/en/efficiency/text-and-title" style="top: 70px; left: 119px; height: 26px; width: 137px;"></a>
<a class="doc-c-imagemaps__shape" title="Преимущества и особенности" href="https://yandex.ru/support/direct/en/efficiency/callout" style="top: 70px; left: 262px; height: 26px; width: 394px;"></a>
<a class="doc-c-imagemaps__shape" title="Данные из внешних источников" href="https://yandex.ru/support/direct/en/efficiency/enrich-ads-with-third-party-data#market-rating" style="top: 96px; left: 47px; height: 22px; width: 586px;"></a>
<a class="doc-c-imagemaps__shape" title="Короткий путь к важной информации" href="https://yandex.ru/support/direct/en/efficiency/quick-links" style="top: 119px; left: 47px; height: 22px; width: 610px;"></a>
<a class="doc-c-imagemaps__shape" title="Проверьте свои контакты и время работы" href="https://yandex.ru/support/direct/en/efficiency/vcards" style="top: 140px; left: 47px; height: 22px; width: 610px;"></a>
<a class="doc-c-imagemaps__shape" title="Промоакция" href="https://yandex.ru/support/direct/en/efficiency/promotion" style="top: 162px; left: 47px; height: 26px; width: 224px;"></a>
</div>



- [Favicons in ads](https://yandex.com.tr/support/direct/en/troubleshooting/shows.md#favicon)

- [Title and text](https://yandex.com.tr/support/direct/en/efficiency/text-and-title.md)

- [Sitelinks](https://yandex.com.tr/support/direct/en/efficiency/quick-links.md)

- [Display link](https://yandex.com.tr/support/direct/en/efficiency/display-link.md)

- [Callouts](https://yandex.com.tr/support/direct/en/efficiency/callout.md)

- [Contact info in ads](https://yandex.com.tr/support/direct/en/efficiency/vcards.md)

- [Store rating on Yandex Market](https://yandex.com.tr/support/direct/en/efficiency/enrich-ads-with-third-party-data.md#market-rating)




## Smart Design {#smart-design}

The Yandex Advertising Network uses Smart Design, a machine learning-based technology that automatically collects ads with different extensions for each impression.

When a user visits a site, the Smart Design algorithm instantly analyzes information about the site, the ad platform, and the data provided by the advertiser to create the most suitable ad. The technology decides whether to replace the image with a video, add more sitelinks, or a button with text. As a result, each ad with formats using Smart Design will look different.

For example:

![](../_assets/smart-design-1.png)

Smart Design selects only those ad elements for display that would be relevant for a given user on a particular site at the time of impression.

![](../_assets/smart-design-2.png)

To make your ads more effective, we recommend that you fill out all the available fields when creating or editing your ad. In this case, the system will be able to create more options relevant for different users and situations. For example, you can add an image, a text, and sitelinks to suit people who prefer to reflect on ads before clicking them.


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#### Have questions? {#questions}

{% note alert %}

Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.

{% endnote %}

Scan the QR code or tap it to follow the link.

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**Moscow**: [+7 495 139-91-93](tel:+74951399193)

**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)

To access campaigns, the customer service specialist will need your [PIN](https://yandex.com.tr/support/direct/en/troubleshooting/pin-code.md).

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