---
metadata:
  - name: generator
    content: Diplodoc Platform v5.70.0
alternate:
  - https://yandex.com.tr/support/direct/en/efficiency/phone.md
  - https://yandex.com.tr/support/direct/ru/efficiency/phone.md
  - href: https://yandex.com.tr/support/direct/en/efficiency/phone.md
    type: text/markdown
    title: Markdown version
  - href: https://yandex.com.tr/support/direct/en/llms.txt?revision=r22103639
    rel: describedby
title: Phone number of the organization — Yandex Direct
description: 'How to add the phone number of your company from Yandex Business to Text & Image ads: link a business, confirm your rights, and select a number. Bulk add, replace, and unlink numbers.'
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com.tr/support/direct/en/llms.txt?revision=r22103639


# The phone number of the organization

When setting up combinatorial ads in a unified performance campaign, you can link your company's phone number from Yandex Business.

You can use different numbers for different ads. For example, in ads with a promo offer for a product, add the phone number of the sales consultant, and in an ad about delivery services, give the number of the delivery department. This makes your campaign more targeted, helps you process customer requests faster, and provides click [statistics](https://yandex.com.tr/support/direct/en/efficiency/vcards.md#sprav-stat) for phone numbers and call buttons.

## How to add a phone number {#add-phone}

You can specify the phone number on the ad creation or editing page.

1. Make sure that the ad is linked to [a business in Yandex.Business](https://yandex.com.tr/support/direct/en/efficiency/vcards.md#edit). If your business isn't registered there, you can quickly add it and link it to your ad immediately. To do this, click **Add business**.

2. Make sure that you have the rights to the business. Only business owners or representatives can choose the phone number.

   Learn more about [how to confirm your rights to a business](https://yandex.ru/support/sprav/manage/verify.html).

3. Under **Contact info in ads**, edit **Phone number in ad**. You can select one of the phones from the drop-down list or add a different number. The information in Yandex Business will not change.


The phone number can appear in ads on Yandex Search, ad networks, and Yandex Maps.

## Bulk number management {#mass-change}

You can bulk add, replace, or unlink phone numbers across multiple combinatorial ads in a unified performance campaign.

{% list tabs %}

- Add or replace number

  1. On the **Campaigns** page, select the desired campaigns and go to their ads.

  1. Select several ads or the entire list.

  1. Click **Actions** and select **Phone number in the ad** from the menu.

  1. Select one of your company's phone numbers from the list or enter a number manually. If your ads use contacts from different companies, you can select one of the numbers you added manually.

      The number will be added or replaced in all the selected ads.


- Unlink number

  1. On the **Campaigns** page, select the desired campaigns and go to their ads.

  1. Select several ads or the entire list.

  1. Click **Actions** and select **Phone number in the ad** from the menu.

  1. Go to the **Unlink number** tab and click **Apply**. The current number will be unlinked and your ads will show the main number from Yandex Business for each company.

{% endlist %}


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{% note alert %}

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{% endnote %}

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