Yandex Direct special mode
Core features of Yandex Direct have been restored. Some functions may currently operate with reduced capacity or experience delays — details below.
Current limitations
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Some statistics may be incomplete.
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Site conversions that took place on or after October 11 aren't attributed to clicks on Yandex Direct ads that occurred before October 11. These conversions are safe: they have simply been attributed to other traffic sources in your Yandex Metrica data. You can't attribute such conversions to clicks that occurred before October 11.
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Conversions uploaded to Yandex Metrica or Yandex Direct from external sources, such as offline conversions, may not be counted if they are attributed to clicks that occurred before October 11, but were uploaded after October 11.
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When uploading offline conversions, the available attribution window is no more than 10 days after the click.
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Previously created segments based on look-alike audiences and Yandex Audience pixels are temporarily not updating, so their data may be incomplete.
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Statistics for app promotion may be incomplete.
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Conversions that occurred after October 11 are not linked to ad clicks or impressions that occurred before September 26. Such conversions are not lost — they can be analyzed in tracker reports. However, it will not be possible to link these conversions to clicks (impressions) before September 26 in Yandex Direct statistics.
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When using long attribution windows, campaign performance metrics for the period before September 26 in Yandex Direct statistics may be lower than actual values.
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Clicks and impressions that occurred after September 26 are processed as usual. Data on them is transferred to Yandex Direct and available for analysis in the Report Wizard.
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May take longer than usual:
- Launching all types of new campaigns.
- Updating feeds and product ads in Unified Performance Campaigns, Product campaigns, and Marketplace Sales campaigns.
- Getting results of Lift surveys for display campaigns.
Temporarily unavailable
- Viewing the change history.
- Creating segments of look-alike audiences.
Have questions?
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