---
metadata:
- name: generator
content: Diplodoc Platform v5.70.0
alternate:
- https://yandex.com.tr/support/direct/en/statistics/new-reports-wizard.md
- https://yandex.com.tr/support/direct/ru/statistics/new-reports-wizard.md
- https://yandex.com.tr/support/direct/tr/statistics/new-reports-wizard.md
- https://yandex.com.tr/support/direct/zh/statistics/new-reports-wizard.md
- href: https://yandex.com.tr/support/direct/en/statistics/new-reports-wizard.md
type: text/markdown
title: Markdown version
- href: https://yandex.com.tr/support/direct/en/llms.txt?revision=r22103639
rel: describedby
title: Report Wizard
description: Report Wizard for viewing statistics — analyze campaign effectiveness, use report library and AI assistant for building reports
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com.tr/support/direct/en/llms.txt?revision=r22103639
# Report Wizard
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Conversion data for past periods may be incomplete. [Learn more](https://yandex.com.tr/support/direct/en/special-mode.md)
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The Report Wizard is a tool for viewing statistics that allows you to analyze the effectiveness of your campaigns and provides detailed information about their performance.
Key features:
- Reports load faster.
- Quick and simple navigation through dimensions and metrics.
- Dimensions and metrics can be preconfigured.
- Customize your reports using quick actions — sort rows, move columns, and delete columns right inside the reports.
## How to analyze ad performance if you're new to the Report Wizard {#how-to-analyze}
In addition to the Report Wizard, Yandex Direct offers other analytics tools that can be used by both professional marketers and beginners. Among the key tools are the report library and AI assistant.
### Report library {#library}
The report library is a collection of preconfigured reports for various analytics tasks and campaign types. These reports let you quickly assess the results of your performance and reach campaigns, as well as view statistics for specific areas such as search queries, platforms, or sales performance. You can also build custom reports based on the library reports.
[Learn more about the report library](https://yandex.com.tr/support/direct/en/statistics/library.md)
### AI assistant {#ai-assistant}
The AI assistant builds reports based on your prompts, so you don't have to manually configure dimensions, metrics, filters, and other settings. You can describe your task in your own words or choose from suggestions.
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To chat with the AI assistant, go to your Yandex Direct account and click  in the bottom-right corner.
## How to open Report Wizard {#how-to-switch}
There are several ways to access Report Wizard: through the navigation menu, from the campaign list, or on the campaign edit page.
### Navigation menu in Yandex Direct {#navigation-menu}
In the Yandex Direct menu, select **Statistics** → **Report Wizard**.
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### Campaign list {#list}
You can go to statistics from the campaign list. This opens a library report that matches the campaign type: performance campaign, reach campaign, app promotion campaign, or other type.
To access a report from the campaign list:
- Click  next to the campaign and select your report type in the drop-down list under **Statistics**.
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Alternatively, click **Statistics** under the campaign name.
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In both cases, this opens statistics for the selected campaign.
For campaigns created in the Campaign Wizard, you can also access the report by clicking **Statistics** under the campaign name or  → **Statistics**.
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- Select one or more campaigns — the buttons for viewing statistics will appear at the bottom.
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Click them to open statistics for the selected campaigns.
You can access the statistics for ads or ad groups the same way. On the campaigns page, switch to the group or ad level and select the items you need to view their statistics.
### Campaign edit page {#editing-page}
You can access statistics from the campaign edit page. This opens a library report that matches the campaign type: performance campaign, reach campaign, app promotion campaign, or other type.
Click  next to the campaign name and select **Statistics** from the drop-down list.
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## Some features of the Report Wizard
### View statistics for a specific ad
1. [Go](#how-to-switch) to the Report Wizard.
2. Select a custom period or choose from the suggested options.
3. For dimensions, select **Ad ID** and **Platforms**.
4. Select the metrics you need.
5. Use [filters](https://yandex.com.tr/support/direct/en/statistics/new-reports-wizard/settings/filter.md) if needed.
### View the click source
1. [Go](#how-to-switch) to the Report Wizard.
2. Select a custom period or choose from the suggested options.
3. For dimensions, select **Ad ID**, **Platforms**, **Type of impression criteria**, and **Click type**.
4. For metrics, select **Clicks**.
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
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Scan the QR code or tap it to follow the link.
When choosing Telegram, please note that Yandex does not control or take responsibility for how third-party messaging apps store your data and chat history.
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You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com.tr/support/direct/en/troubleshooting/pin-code.md).
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{% cut "Leave a message" %}
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